If you’ve tried to use the google keyword tool lately, or today you will be redirected and google will tell you that they replaced the Keyword Tool with Keyword Planner.
In this video I want to share with you what you need to know about the keyword planner.
1. You have to login to a google account to access the Keyword Planner. So its no longer a public tool.
2. You can no longer segment traffic by device… desktop, tablet and mobile. All the data is accumulative. Because of this you will often find that the results are higher than the old keyword tool
3. There is no longer search volume estimates by match type. All there is is exact match… So no more broad and phrase match.
4. Google added a features to see seasonal trends, just by clicking on the graph icon to the right of the keyword.
5. One of my favorite additions is the ability to filter to the city level for the keywords your targeting… this is a BIG deal for Local Search.
Overall theres really no BIG plusses for this change… Google made doing keyword research easier for adwords, and harder for search engine optimization once again.
To rank well in Google Maps (used to be Places, now Google + Local) you need to build out citations. Believe it or not this is a HUGE factor to ranking well!
Before hiring someone to build out citations for you, heres 5 questions I feel are crucial to get answered, before you hire ANY company.
These 5 questions are in no particular order..
1. Do you pick the citations, or do I?
You don’t want to hand-pick every citation that you want to have built, but you will want to ensure that your getting listing on the top citation sites. A lot of citation builders will submit your site to junk citation sites that you have NEVER heard of!
2. Will you send me a spreadsheet with my login info for each site?
If your citation builder says no you need to RUN the other way and find someone else. You need control of your listings!
New York’s attorney general revealed the results of a yearlong investigation into the business of fake reviews. Eric Schneiderman announced last Monday that 19 companies that engaged in the practice will stop and pay fines between $2,500 and $100,000, for a total of more than $350,000 in penalties.
“Operation Clean Turf,” was a year-long investigation into the reputation management industry, the manipulation of consumer-review websites, and the practice of astroturfing, found that companies had flooded the Internet with fake consumer reviews on websites such as Yelp, Google Local, and CitySearch.
The practice of putting up fake positive reviews is called “astroturfing” — the 21st century version of false advertising, which is illegal.
Business obviously have a lot to gain from astroturfing.
A Harvard Business School study from 2011 found that a one-star rating increase on Yelp can translate into a 5 percent to 9 percent revenue growth for a restaurant.
A Cornell study found that one extra star on TripAdvisor is tied to an average of an 11 percent rise in room rates for hotels.
72% of Users Say They Trust Yelp ‘As Much’ as Their Own Friends
The research firm Gartner projects that by 2014, between 10 and 15 percent of online reviews will be fake.
Obviously fake reviews aren’t anything to joke around about, and there have been quite a few incidents in the media the last few months related to online reviews.
Today, I want to leave you with 3 Tips
1. Get Your Customers To Write Reviews – you need a system in place that systematically and automatically gets your customers to visit yelp, google and the other TOP local directories and leave you outstanding reviews. I can tell you first hand I’ve only been asked to leave a review for a business less than 5 times.
2. Fix problems – understand that bad reviews are opportunities… When you get a bad review (and trust me you will) fix the issue, and ask the reviewer if they would post again saying you fixed the issue.
3. Track your brand name and reviews…
* Google Alerts – Service by google will email you when they find new results for your search
* Check out hoot suite to monitor and track mentions of your product or service on Twitter & Facebook
* BookMark Your Profile Page On: Google Plus Local & Yelp at the very least
72% of Users Say They Trust Yelp ‘As Much’ as Their Own Friends
+TA
A new study published on WebProNews shows that consumers that use Yelp believe that Yelp reviews are VERY valuable. In fact, 73% of respondents say they trust Yelp reviews as much as their own friends.
This is mind boggling….
Online reviews are VERY quickly growing in importance and power.
And there has been a HUGE shift in the marketplace.
For years businesses have believed that referrals are the BEST customers. Friends referring friends is the best.
So Is Yelp the best now? With 73% of respondents say they trust Yelp reviews as much as their own friends.
Every business needs to manage and MARKET their online reviews PROACTIVELY.
I want to leave you today with 4 takeaways.
1. Get Your Customers To Write Reviews – you need a system in place that systematically and automatically gets your customers to visit yelp, google and the other TOP local directories and leave you outstanding reviews. I can tell you first hand I’ve only been asked to leave a review for a business less than 5 times.
2. Fix problems – understand that bad reviews are opportunities… When you get a bad review (and trust me you will) fix the issue, and ask the reviewer if they would post again saying you fixed the issue.
3. Track your brand name and reviews…
* Google Alerts – Service by google will email you when they find new results for your search
* Check out hoot suite to monitor and track mentions of your product or service on Twitter & Facebook
* BookMark Your Profile Page On: Google Plus Local & Yelp at the very least
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Let me leave you with this…
I want you to ask yourself…
What would happen to your business if you brought in an additional 2 patients each, and every day? Thats 60 new patients a month….
