Using Remarketing To Close Deals

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Have you ever visited a website online, and then later that day or the next noticed that you keep seeing ads over and over again for that site or brand?

Yep, Im sure you have…

That’s remarketing. I’ll explain how it works. When people visit your website you can drop whats called a cookie, and whenever they browse the web, they see ads related your products or services.

Typically remarketin his use for targeting people who visit your website but…. Today I’m gonna share with you a little trick.

If your working on sealing a deal or contract via email, you can use retargeter and perfect audience to do remasrketing with email!

Basically you setup a campaign in either network, and they give you a piece of code to stick in your emails.

The setup for the campaign is simple, the only thing you really need before setting up the campaign is a banner ad. If your not a designer just hop on fiver and get someone to do it for $5.

Lets talk for just a moment about what should be on the banner.

1. Product/Service Benefit
2. Image Of You Or Your Brand Or Logo

The benefit to setting this up the retargeting ads is to keep your company at the front of the prospects mind.

Youtube TrueView Ads: Only Pay For Interested Viewers

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Just out of Beta Youtube has launched TrueView Video Ads. Users have a choice whether or not continue watching ads, but advertisers  only pay when the user watches 30+ seconds of the ad.

According to the TrueView OneSheet, advertisers are seeing 3-4x higher click through rates that other video ad formats.

There are currently two types of Youtube promoted video ads; “TrueView in-search” and  “TrueView in-display”. Additional targeting options include demographic and geographic filters.

These video ads are going to shift the way people make their videos. Advertisers will need to put all of their “interesting” parts near the beginning in order to entice the viewer to keep watching.

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Fast Free Adwords Account Audit

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The guys over at Wordstream have created a new piece of software that analyzes your Adwords account and scores it. Ever wonder how your account stacks up against others?

Your free AdWords performance report includes:

  • Fast and free expert analysis of your account performance
  • Actionable tips for improving your AdWords campaigns
  • Feedback on your performance in eight key areas of PPC
  • Comparative scores that measure you against similar advertisers

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How Does The Google Adwords Auction Work?

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An associate emailed me this recently, and I had to share it with you.

Ever wondered how Google determines your ad position?

The infographic below shows how the bidding auction works, including Ad Rank, Cost Per Click, and how your Quality Score can influence your position. This is by far the easiest explanation I have ever came across.

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Use Landing Pages for Higher Conversions & Lower Cost-Per-Click

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Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. Your goal is to create a close relationship between the ad and the content of your landing page.

This is called Message Match which will reduce your bounce rate while achieving a higher Quality Score and Ad Rank.

Ultimately lowering your CPC, and getting you a better position in Adwords while paying less. 

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The Difference Between Pay Per Click & Search Engine Optimization

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The internet has undoubtably become a gigantic marketplace that you can’t ignore.

Just having a website isnt enough to get your bysiness running and ready to compete, you need a way for people to find your website. Often business owners, think that if they build their website that traffic and customers will come… I’m sorry to say it but this isn’t the movie Field of Dreams.

When investing in search enging marketing there are basically two main options available to you, SEO and PPC.

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