An associate emailed me this recently, and I had to share it with you.
Ever wondered how Google determines your ad position?
The infographic below shows how the bidding auction works, including Ad Rank, Cost Per Click, and how your Quality Score can influence your position. This is by far the easiest explanation I have ever came across.
I have had numerous people in the last week ask me for input on where to buy promo videos for sales pages, squeeze pages, etc.
Today while looking over a new Adwords clients campaign we discovered 2 large holes that are often overlooked. Hopefully you can use these examples and make sure you aren’t making the same mistakes. In this particular case, with 2 simple tweaks we decreased the cost per new customer 29.14%.
Today I was doing competitive analysis reading through a competitors auto responder sequence that I signed up for. I already had all of his emails in a Filter but it was taking forever to click on each, and I really wanted to just print all the emails, so I could make notes etc. I wasn’t about to click print 45 times NO THANKS. I found a pretty neat work around, I hope that this can be useful!
I met Clay Collins a few years ago, at an Internet Marketing event in Atlanta. Clay is a very bright guy, and has a very cool perspective on things. I found out today that he has a new weekly show, here. I would definitely recommend checking him out!
Who Is Clay Collins?
Clay Collins is one of the top internet marketers in the world. Now in his 30s, Clay left home at age 15 to start his first software company and has been practicing entrepreneurship, off and on, ever since. He’s has been behind the scenes (advising and writing copy) for some of the most important and highest grossing information marketing campaigns on the internet.
I dont know about you, but writing sales copy is definitely not a strength for me. I’ve heard many times from copywriting experts that by reading a sales letter every day, you can greatly improve your communication skills. Check out Rich Schefren’s video below for a nice little twist..